Gen Z have brilliantly rebranded the 'wife beater' white vest

White vests, or 'wife beaters', are having a moment, but with connotations of violence, Gen Z have perfectly rebranded it to 'wife pleaser'.

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Gen Z influencers rebrand the 'wife beater' vest as 'wife pleaser

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Goodbye wife beaters: Say hello to 'wife pleasers

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Gen Z loves the 'wife beater' tee — but they're canceling the name

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Why Gen Z wants to rename the 'wife beater' singlet

style in progress 2/2022 – English Edition by style in progress

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