How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

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Affordable beauty brand e.l.f. has experienced its own social media renaissance and surge in sales by focusing on the key priorities of Gen Z consumers.

The CFO of e.l.f. Beauty on 16 quarters of net sales growth

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z, elf

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

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How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z, elf

EX-99.2

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

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e.l.f. Beauty's CFO on how the makeup brand converted Gen Z—and is now aiming for Gen X