Ultra-fast fashion site Shein has captured the wallets of young

The affordable Chinese fashion site has grown exponentially in recent years with a hyper-targeted social media strategy that's captured the attention — and wallets — of gen-Z and millennial shoppers. For younger consumers with a desire to be fashionable and often less disposable income, Shein feels almost irresistible. 
The affordable Chinese fashion site has grown exponentially in recent years with a hyper-targeted social media strategy that's captured the attention — and wallets — of gen-Z and millennial shoppers. For younger consumers with a desire to be fashionable and often less disposable income, Shein feels almost irresistible. 

Is Shein's “Ultra-Fast Fashion Model Hype? I Think It's Mostly a Low-Priced Apparel Story. (Tech Strategy – Daily Article) - Jeffrey Towson 陶迅

Shein Nabs $100 Billion Valuation in Nod to Appeal of Fast Fashion

Shein Fashion Shopping Deals

More from MMR News McGill Desautels Faculty of Management - McGill University

Jeremiah Mulcahy (@jeremiahmulcahy) / X

Who Is Behind SHEIN? Unveiling the Masterminds of Your Favorite Online Fashion Store - Playbite

Can anything take the Shein of China's e-commerce titan? - Inside Retail Australia

RCA Member Spotlight – Amici Enterprises Ltd.

How ultra-fast fashion brand Shein exploits workers and gets you to buy more, according to new documentary

Shein: the unacceptable face of throwaway fast fashion, Fashion

Ultra-fast fashion company Shein has grown rapidly, but product quality could limit growth

Ultra-fast fashion company Shein is 'even worse than you thought' - Boing Boing

How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend