Patagonia gives away company: Is this real brand purpose?

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.

Patagonia Case Study - Using Brand Purpose

Haidilao and Alipay want you to eat hotpot for a good cause, Advertising

Why talent is moving from agencies to tech platforms and startups

The Rise of Patagonia: How Yvon Chouinard Created the Outdoor

Patagonia Brand Case Study - Brand The Change

Patagonia's Brand Purpose Is Not Your Purpose

Patagonia Founder Yvon Chouinard on Wild Life and Donating His Company

Janissa Ng on LinkedIn: RepRisk On the rise: navigating the wave of greenwashing and social…

Here's the 'purpose' Asia really wants brands to serve: Kantar, Advertising

Patagonia Was Just Ranked the Most Respected Brand. This