barbie mania, or how warner bros' creative marketing campaign
![](https://www.designboom.com/wp-content/uploads/2023/07/barbie-pink-movie-marketing-campaigns-designboom-03.jpg)
here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.
The Dollars and the Drama of Barbenheimer Film Budgeting
![](https://static.designboom.com/wp-content/uploads/2018/02/doll-hackin-reconstruction-barbie-bratz-designboom-600.jpg)
doll hacking redefines beauty standards of barbies and bratz
![](https://static.designboom.com/wp-content/uploads/2013/05/barbie-dreamhouse-in-berlin-designboom-04.jpg)
criticism mounts on life-sized barbie dreamhouse built in berlin
![](https://static.designboom.com/cms/images/new/kart04.jpg)
barbie goes design with kartell
![](https://d3bzyjrsc4233l.cloudfront.net/django-summernote/2023-07-20/906ba655-758e-409a-9db0-1d6539b538f0.png)
Marketing Has Been Barbie-fied and It's Worked
![](http://assets.vogue.com/photos/645d19ef4b2ed368ebfd23c9/master/pass/VO0623_Cover_Logo.jpg)
Margot Robbie Opens Up About the Barbie Movie For Vogue's Summer
![](https://static.designboom.com/wp-content/uploads/2018/03/mattel-releases-inspiring-women-barbie-dolls-designboom-600.jpg)
history's inspirational women are being made into barbies
Barbie-mania: The Genius Marketing Strategy Behind the Barbie Movie
![](https://cdn.mos.cms.futurecdn.net/5PbkMUXKCzRiUMQpWzmoim.jpg)
5 wild moments from the Barbie marketing campaign