How to follow in the footsteps of the worlds most authentic brands
![](https://static.theceomagazine.net/wp-content/uploads/2022/07/11164147/Authentic-Brands.jpg)
They are happy to be transparent about the good – and the bad, and this pays off. So what are the world’s most authentic brands, and why?
![](https://m.media-amazon.com/images/I/81Nki3QonlL._AC_UF1000,1000_QL80_.jpg)
In the Footsteps of Bodhisattvas: Buddhist Teachings on the Essence of Meditation: Rinpoche, Phakchok, Rinpoche, Chokyi Nyima: 9781611808377: : Books
![](https://d27jswm5an3efw.cloudfront.net/app/uploads/2019/12/brand-authenticity-44.jpg)
The truth will set you free: 5 brand authenticity tips
![](https://marketingweek.imgix.net/content/uploads/2014/09/The_top_storytelling_brands.jpg?auto=compress,format&q=60&w=460&h=177)
How to be an authentic brand
![](https://brandmasteracademy.com/wp-content/uploads/2022/10/Show-empathy.jpg)
6 Ways To Use Brand Authenticity For Emotional Branding (+ Top Examples)
![](https://d27jswm5an3efw.cloudfront.net/app/uploads/2020/06/brand-authenticity-60.jpg)
The truth will set you free: 5 brand authenticity tips
![](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_1403,h_845/https://unbounce.com/photos/Trade-Coffee-Landing-Page.png)
5 ways to build an authentic brand in 2023
![](https://media.cnn.com/api/v1/images/stellar/prod/170621131858-adventurous-kate.jpg?q=w_1730,h_905,x_0,y_0,c_fill/h_618)
World's top 10 travel influencers, according to Forbes
![](https://static.theceomagazine.net/wp-content/uploads/2022/07/11155756/brand-messaging-410x330.jpg)
Marketing Trends - Marketing Strategy
![](https://cdn.trustpulse.com/wp-content/uploads/2020/02/Googles-10-Core-Values-min.png)
Brand Authenticity: How to Build a Brand People Love (and Trust) - TrustPulse
![](https://www.brandly.com/blog/img/uploads/image3-5_steps_authentic_brand.jpg.jpg)
5 Steps to Create an Authentic Brand
![](https://firespring.com/wp-content/uploads/2023/04/405672-Firespring_Blog_Authenticity_1000x325.png)
5 Ways to Build Brand Authenticity - Firespring