Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

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After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

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Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

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Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

Lori McNee on X: Eddie Bauer logo ditches the script because Gen Z doesn't read cursive / X

Apparently Eddie Bauer changed its logo because Ge

Deneen Borelli on X: 👀 “Eddie Bauer logo ditches the script because Gen Z doesn't read cursive” / X

After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

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Eddie Bauer logo ditches the script because Gen Z doesn't read cursive