Peloton became a multidimensional brand. Here's why it matters., by Sarah McMains

List: Reading list, Curated by JuẌtaposï

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Can Peloton Reverse a Long History of Failed Fitness Fads?

Wellness Marketing Agency

Did you know Peloton isn't just a bike? » Strategy

Peloton's brand strategy needs some help

Sarah McMains – Medium

Peloton's Shift to Multidimensional Brand at the Right Timing

Peloton: How the Bike Company Has Become a Global Content Brand

Can Peloton Reverse a Long History of Failed Fitness Fads?

Peloton Speaks Out After Shocking And Just Like That Scene

Peloton Builds Endurance by Morphing into a Media Company and Why