What happened to United Colors of Benetton? How Zara, H&M and Uniqlo stole its thunder

Does Benetton still exist? The Italian fashion brand, once hugely successful, has been supplanted by other names like Zara, H&M and Uniqlo.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Benetton’s advertising campaigns were designed to be unforgettable. Somewhat ironically, 30 years on, they are the only thing many of us remember about a brand that was once hugely successful.

What happened to United Colors of Benetton? How Zara, H&M and Uniqlo stole its thunder

What happened to United Colors of Benetton? How Zara, H&M and Uniqlo stole its thunder

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Zara, H&M, United Colors of Benetton: Supply Chain - 889 Words

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What happened to United Colors of Benetton? How Zara, H&M and Uniqlo stole its thunder

Benetton's Confusing Legacy of Brand Activism, by Jeff Swystun

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What happened to United Colors of Benetton? How Zara, H&M and Uniqlo stole its thunder

What happened to United Colors of Benetton? How Zara, H&M and Uniqlo stole its thunder

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Benetton's Confusing Legacy of Brand Activism, by Jeff Swystun