In-depth: can Peloton capitalise on its community to create a new activewear giant?

An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?

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Is Peloton spinning gold or treading water?, by David Haberlah

In-depth: can Peloton capitalise on its community to create a new activewear giant?

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