Under Armour: Innovation and revolution in the sports market - FIV

Under Armour’s mission statement “TO PROMOTE ALL SPORTS BY PASSION, DESIGN AND INDIRECT STRIVING FOR INNOVATION” describes the brand’s innovative zeitgeist and the risk-taking of a young footballer who changed the world of sports. Through temperature regulating clothing, Under Armour made it into various film productions, the Olympic Games and finally into the Super Bowl […]

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Under Armour Takes the Gold with UA Flow Technology

Under Armour Takes the Gold with UA Flow Technology

Under Armour Takes the Gold with UA Flow Technology

Charting Our Path Forward

History

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