American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

But the brand is serious about not retouching its half-naked male models.

Aerie Admits #AerieMAN Campaign Was An April Fools Joke And Not A Lot Of People Think That's Funny

The greatest April Fools' joke ever

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie April Fooled us with their male body positivity ads

Aerie's Male Body-Positivity Ads Were an April Fools Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

Male Body Positivity Was an April Fools' Joke

Stephen Colbert Rips American Eagle For Making Real Men's Bodies An April Fool's Joke: WATCH - Towleroad Gay News

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

American Eagle thinks male body image is a joke

Aerie Man Was a Joke

Stephen Colbert Rips American Eagle For Making Real Men's Bodies An April Fool's Joke: WATCH - Towleroad Gay News

Philadelphia Eagles Fan Club - Now That's Funny Happy April Cowgirls Fools Day #philadelphiaeagles #eagles #flyeaglesfly #bleedinggreen

Out Magazine - Les Fabian Brathwaite

Out Magazine - Les Fabian Brathwaite