How Victoria's Secret's Stagnant Brand Image Might Dampen L Brands' Valuation
In one word, the brand image seems to be incongruous with the modern women who think that beauty is several layers deeper than the skin, with women who want to feel attractive irrespective of their size, and celebrate their inherent beauty rather than concede to a certain stereotype. Unlike other lingerie brands who talk about being pretty at all sizes and every woman being uniquely beautiful, Victoria’s Secret doesn’t seem to be relating to all consumers’ sentiments. Though the brand is too big to fail in recent times, in the business world, adaptability is a key to survival and success. We feel that if Victoria’s Secret doesn’t alter its brand image according to the changing times, there might be problems for the company in the future which might adversely impact L Brand’s stock price.
Why L Brands' $1.1-Billion Price Tag For Victoria's Secret Looks Too Low
Where Victoria's Secret's Rebranding Goes Wrong
The Tour '23': How To Watch The New Victoria's Secret, 40% OFF
Why are sales declining for Victoria's Secret? Why can't, or won't, they just rework their image and change to be relevant again? - Quora
Billionaire Behind Victoria's Secret in Talks to Step Down, Sell Stake - WSJ
Investor asks L Brands to separate Victoria's Secret, Bath & Body Works
Victoria's Secret- Brand Analysis :: Behance
L Brands' Victoria's Secret in sale talks at higher valuation: report
Victoria's Secret BrandStruck: Brand Strategy / Positioning Case Studies
How Victoria's Secret's Stagnant Brand Image Might Dampen L Brands' Valuation
Victoria's Secret's 'sexy for all' strategy boosts sales and shares
Who Owns Victoria's Secret? - FourWeekMBA
Victoria's Secret vs. competitors : How can the brand regain its splendour?
The Victoria's Secret slump continues
Victoria's Secret rebrand is a lesson