Reebok gets second shot at India growth with Aditya Birla, finally escaping from Adidas shadow - Industry News

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New retail initiative by Adidas - Indian Retailer

Aditya Birla Group on X: Adding another feather to its hat, Aditya Birla Fashion Retail Limited (ABFRL) has forayed into the rapidly-growing sports & activewear segment with a takeover of @reebokindia's operations.

Reebok Revs Up: 300 Stores in 3 Years - A Fitness Frenzy Sweeps India - Indian Retailer

Aditya Birla Fashion and Retail to take over Reebok's operations in India

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Reebok gets second shot at India growth with Aditya Birla, finally escaping from Adidas shadow - Industry News

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