Step One shares: Greg Taylor says bright underwear colours like

The online underwear group had a horror 2022, but CEO Greg Taylor turned things around thanks to brightly coloured underwear and dialling back US growth plans.

Step One shares: Greg Taylor says bright underwear colours like fuchsia and lychee are selling well in tough times

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

Underwear - Wikipedia

Step One founder Greg Taylor on boxers, business and big ideas

About Us Step One Men's Underwear & Bamboo brief

Step One takes Big and Tall underwear a few steps further! - Bear World Magazine

One Giant Step For Man

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How Greg Taylor scaled his company while remaining sustainable

Greg Taylor reveals how hike lead to multimillion-dollar undies empire, Step One

Greg Taylor reveals how hike lead to multimillion-dollar undies empire, Step One

Step One - The Story by Founder Greg Taylor

The Best Men's Underwear in 2024

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

Step One - Made Ethically