How Nike used Brand Equity to become the Best Sports Apparel Brand

How does a company that started as a distributor of Japanese footwear become arguably one of the biggest apparel brands in the world? The answer to this question may have a lot to do with brand…

Nike, Inc., History, Logo, Headquarters, & Facts

Chart: U.S. Swears by Sportswear from Nike and Adidas

A Guide to Build Brand Awareness: 21 Tactics with Examples

Nike's Brand Power for Sales Success.

Clash of the Fashion Titans: Adidas vs Nike

Senioři Joseph Banks Tepelný brand associations nike skládka Dospělost prodejce

Global Sportswear Market Share & Trends Report, 2019-2025

Brand Loyalty: Importance, Benefits, and Strategies for Building

Nike Does it Again Claiming Title of World's Most Valuable Apparel

Adidas & BASF the Boost that started it all, by Mariah Parker

Nike retains crown as world's most valuable apparel brand, brand

10 Performing Sportswear Brands in 2022 Ranked by MIV