InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.

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Value your value': advice for luxury brands worried about the living-cost crisis

How to use product data for eCommerce: survey, insights, and more., Elliot Sands posted on the topic

Why publishers need to shift brand lift measurement to an always-on metric - Digiday

InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

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InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

PDF) Cross-category indulgence: Why do some premium brands grow during recession?