If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

We remember that brand that remembers and addresses us by name because we are unique.

Turning a stranger into a friend

Turning a stranger into a friend

Why Doesn't Cold Calling Work Anymore?

Must you increase volume to be heard by your customers?

How to peel the Value Proposition Onion

Turning a stranger into a friend

How to Create a Freelance Writing Portfolio with Absolutely No Experience

People don't buy brands. They join them.