General Mills follows trend in removing artificial flavours, colouring from cereals

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills cereal sales drop as demand for pricey brand names diminishes - Good Morning America

General Mills Returns to Artificial Flavors and Colors in Trix

Original Trix, made with artificial colors, is coming back

General Mills Blueberry Chex Cereal, Gluten Free Breakfast Cereal, Made with Whole Grain, 12 OZ : Everything Else

General Mills unveils key snacking and cereals lines for winter 2016

Cascadian Farm Organic Fruitful O's Cereal, Gluten Free, 10.2 oz. : Grocery & Gourmet Food

General Mills Trix Corn Puffs Cereal, 10.7 oz - The Fresh Grocer

Kellogg to phase out artificial ingredients, flavors by 2018