Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

The lingerie brand’s feminist makeover was not only hilarious but so late to the party and hypocritical that no one bought it

Victoria's Secret Has Gone Woke!

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Where Victoria's Secret's Rebranding Goes Wrong

Why did Victoria's Secret's feminist 'woke' rebrand fail? - Quora

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Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke

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Sorry, Victoria's Secret, your 'woke' rebrand failed because it was