Levi's CEO explains why you should never wash your jeans

Machine-washing a good pair of jeans can actually cause damage to the material

How often should you wash your jeans? Levi's CEO settles debate

How Often Should You Really Wash Your Jeans?, by James Robert

Levi boss explains why you should NEVER wash your jeans - Liverpool Echo

Levi's CEO: Don't put your jeans in the freezer

Levi's CEO: Don't put your jeans in the freezer

TIL Levi Strauss CEO Chip Bergh remarked at Fortune's Brainstorm

Levi's CEO urges customers not to wash their jeans

Why do some people never wash their jeans? - Quora

Why You Should Wash Your Jeans in the Shower, According to Levi's CEO

How should you really wash your denim jeans?

Stylist Reveals Why You Should Never Wash Your Jeans

How come the CEO of Levi's recommends that you don't wash your